Alma Pura Branding

This project involved creating a complete branding identity for Alma Pura, a natural cosmetics brand. My work included designing the logo, defining the color palette, selecting typography, and developing visual elements that align with the brand's essence. The deliverables included: - Logo Design: A refined and elegant logo representing the brand's natural and serene values. - Color Palette: A harmonious selection of soft, calming tones to reflect purity and nature. - Typography: Carefully chosen fonts to enhance the brand's professionalism and approachability. - Mockups: Realistic product mockups to visualize the brand's application across packaging and marketing materials.